Youth Marketing Strategy London 2025

The Transition to Zalpha. Together Towards Tomorrow.

YMS is a two-day event dedicated to next-gen learning, where marketers, creators, strategists, and brand builders come together to shape the future. Attendees will leave equipped with the tools and strategies needed to connect with the 16-24 demographic and explore what youth audiences will look like in 2025 as we transition from Gen Z to Zalpha.

What to Expect at YMS LDN

• 150+ powerhouse speakers, including the biggest names in youth marketing.

• Content streams covering Retail, Digital, Higher Education, Marketing to Students, Innovation, and Ecommerce.

• Insights from a diverse mix of young people, revealing how to authentically engage with them.

• Pion’s latest Youth Trends research report, fresh off the press.

• Dedicated networking time to connect with industry peers.

• Live entertainment from top youth talent and an incredible food festival featuring the best in street food.

Previous attendees include: YouTube, Apple, Google, MTV, Red Bull, PlayStation, ASOS, New Look, Jet2, KFC, Soap & Glory, Disney, Spotify, Deezer, Pizza Hut, Domino’s, RBS, American Express, BBC, ITV, E4, Channel 4, Sky, O2, Vodafone, Lush, Innocent, Kopparberg, Unilever, Sony, Mondelez, BuzzFeed, Shell, PayPal, Virgin, Arsenal FC, Taco Bell, TGI Fridays, Krispy Kreme, Starbucks, Costa, Radio 1, Children in Need, RSPCA, NSPCC, NatWest, Claire’s, and many more.

For the full lineup, visit: https://www.wearepion.com/event/yms-ldn

For more details, non-profit/educational discounts, or just to say hello, we’d love to hear from you! Drop us a line at ymsfestival@wearepion.com.